Dana White to Debut TKO Boxing with Canelo Alvarez vs. Terence Crawford Super-Fight in September
Dana White’s much-anticipated foray into the boxing world is officially on the horizon, and he’s kicking things off with a super-fight that’s set to shake the sport.
On September 12, Canelo Alvarez, the undisputed super-middleweight champion, will face off against Terence Crawford, the two-weight undisputed champion, in what promises to be a showdown for the ages. This highly anticipated fight will mark the launch of TKO Boxing, the new boxing promotion spearheaded by Dana White, alongside Saudi sports magnate Turki Alalshikh.
TKO Boxing: A New Era in Combat Sports
The announcement came after a somewhat lackluster victory for Canelo over William Scull on Saturday night, which was largely seen as a precursor to the real action in September.
After the fight, Alalshikh took to X (formerly Twitter) to tease more details, confirming the blockbuster event and White’s involvement. Although Dana White wasn’t directly mentioned during the post-fight face-off between Canelo and Crawford, Alalshikh made sure to set the stage for what’s next.
“We will deliver the fight of the century with @RiyadhSeason on Sept. 12 at Las Vegas’ Allegiant Stadium,” Alalshikh wrote. “The legend @Canelo defends his @ringmagazine title vs. the great @terencecrawford. TV platform will be announced soon with a big surprise. My brother @danawhite will promote this first TKO boxing event with me. It will be something crazy.”
A Partnership with Netflix?
While the TV platform has yet to be officially confirmed, insiders suggest that it could be Netflix, which has already partnered with the TKO Group for previous combat sports events.
The streaming giant was involved in broadcasting the Jake Paul vs. Mike Tyson fight and airs TKO’s WWE events globally. With Netflix’s growing presence in the boxing world, the streaming service might be set to deliver this high-profile event to millions worldwide.
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Terence Crawford Talks Canelo Fight
In a post-fight interview, Terence Crawford shared his excitement about the upcoming clash with Canelo. Speaking to Seconds Out, Crawford explained why he’s eager to face Canelo and what it means for his career.
“Canelo is the face of boxing,” Crawford said. “He is the best fight for me and the biggest challenge out there. That’s why I want the opportunity to share the ring with him.”
The pair of undisputed champions had an intense face-off in the ring after Canelo’s victory, as they waited for the presentation of the Ring Magazine belt, fueling excitement among boxing fans.
Crawford also commented on Canelo’s recent performance, noting that despite some critics suggesting Canelo had “slipped,” he believed the fight against William Scull was simply a case of a fighter using a style that neutralized Canelo’s power.
“It’s all about the weight difference,” Crawford added. “We’ll see in September if it makes a difference.”
What’s Next?
With Dana White bringing his promotional power to the boxing world, and Turki Alalshikh’s backing, this fight could signal a new chapter in combat sports.
As TKO Boxing makes its debut with Canelo vs. Crawford, fans are in for what could be the fight of the century—an event that may shape the future of boxing for years to come.
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